Ubeeqo Project:
A few years ago, I was a Product Owner for Ubeeqo, a car sharing app in Barcelona, Madrid and other cities in Europe.
I remember user activation being a problem at this time. That’s why I wanted to take a look at the onboarding experience of Ubeeqo and try to figure out what could we do.
Goal: Increase user conversion (e.g get people to book)
I remember user activation being a problem at this time. That’s why I wanted to take a look at the onboarding experience of Ubeeqo and try to figure out what could we do.
Goal: Increase user conversion (e.g get people to book)
Summary: During the assessment, a few problems popped up. Among them are badly timed authorization, wrong reciprocity and brand inconsistencies. Let’s dive into it!
Go check out the full case study here 👈
Check out cars next to you and
register to book a ride.
Validate your licence directly in the registration flow
Sample of the design system
